Costa Cruises is promoting a white label version of its website for UK agents to integrate into their own internet sites. The white label solution provides agents the opportunity to have their customers book directly through their website without having to contact the agency by telephone.
The technology is currently being tested by UK cruise agency specialist, Cumbria Cruise Club, and a number of successful bookings have already been made. It has also been successfully trialled in other European countries including Italy.
The technology, which will be ready for full UK launch soon, links back into Costa’s central booking system so that inventory is automatically updated and the process is quick and efficient. Once the web affiliation is up and running agents will be able to go to a designated section of Costa’s existing online booking system to request the white labelling to be activated for their agency.
Marco Rosa, md of Costa Cruises UK, said: ‘We’re delighted to be able to offer this innovation to UK agents. The technology is fast and easy to use and will save agents’ valuable time as well as giving them an additional way to book a Costa cruise.’
Costa Cruises showcased the white label technology last week to UK trade partners during Costa Atlantica’s and Costa Classica’s calls to Dover. The final presentation takes place today on board Costa Magica which is calling at the UK port.
